New Product Launches
Test product concepts and messaging across target demographics before investing in full-scale launches.
Synthetic World for Global Testing
Agent-based digital twins
Cross Scale builds artificial populations
Agent-based digital twins of real human groups that can be tested, questioned, and stressed, before a decision is made in the real world.
Organizations use it to predict how people, customers, employees, or society at large will actually behave under a new message, a new product, or a crisis, at a scale and speed no panel or focus group can reach.
New brand messagingChat with audience personas through our Cognitive Engine
Hover the population to inspect a persona
Challenging Audiences. New Markets.
Personalized Customer Experience.
Cognitive agents enable behavioral simulations on demand.
98.6%
Of the human answers, across the choices.
1000x
than traditional market research
3x
than generic LLMs
Millions
simulated in minutes
Approach
Building a population
A population is built as a set of individual agents derived from measured population data. We run automated data pipelines to gather multiple data sets and achieve a realistic representation of the populations. These generated populations represent real people from the world. This data is then used to generate digital agentic AI personas for simulations.
Populations that evolve
Human populations change as societies, demographics, and external conditions evolve. Our modeling infrastructure incorporates new evidence into population representations, helping ensure that simulated populations remain relevant to the questions researchers and organizations face today.
Algorithmic validation
We benchmark our simulations against empirical human decision-making data, assessing how closely simulated populations reproduce observed behavioral patterns. Our evaluations demonstrated 98.6% distributional accuracy across selected benchmark problems.
Data you bring
Every business operates in a unique market. By incorporating your existing customer data, sales reports, and other relevant datasets, we can adapt population models to reflect your business context and support more targeted behavioral analysis.
Customers
Use Cases
Test your ideas. See how the real world would react to them.
Feature & UX Testing
Measure real user responses to interface changes and new features.
Deep User Understanding
Uncover the psychological drivers behind user behavior and decision-making. Ask the simulated personas follow-up questions.
Repeat buyer
Buys it every week
Careful buyer
Waits until it feels worth it
First-time buyer
Tries it, then decides
Why did you buy it?
The packaging was really cool!
New Market Entry
Validate market assumptions and localize strategies for new regions.
Agent Spaces
Simulate human behavior in 3D digital environments.